It reads the buyer.
Then it shows them.
A configurator that reads preference instead of asking for it, and renders the result at full scale in the room. For dealers, OEMs and brands who would rather show than list options.
I saw the angel in the marble and carved until I set him free.
Observe
Anima watches how the buyer explores — what they linger on, revisit, dismiss — instead of interrogating them.
Infer
Those signals become a live taste profile: stance, palette, trim language, budget tolerance.
Reveal
One coherent configuration is presented at full scale in AR, not a matrix of 4,000 permutations.
Convert
The chosen build hands off to dealer inventory, pricing and lead capture without re-entry.
Four thousand combinations is not choice. It's homework.
Anima never asks a buyer to fill in a form. It reads what they linger on, come back to and skip past, builds a taste profile in the session, and then shows one build — theirs — standing in the room at true scale.
Signals, not questionnaires
Dwell, revisit, rotation and rejection are enough. No account, no personal data, no interview.
Only buildable results
The recommendation runs through your live option rules, pricing and market availability before it is ever shown.
Everything stays reachable
Anima proposes a starting point rather than a cage. Any option is one gesture away.
A decision made in front of the object is a decision that sticks.
Showrooms can't stock every variant, and a render on a laptop never settles an argument about a colour. Anima puts the exact build on the floor, the driveway or the stand — walk around it, open it, change the wheels and watch them change.
Change it while you're standing in front of it
Anima tracks the real vehicle in the camera feed and repaints it live — colour, wheels, trim — with the showroom's own light still falling across the body. The buyer sees their build on the car they are touching, not a studio render on a different screen.
The same mechanism applies to any tracked object: a machine, a kitchen, a stand, a set piece.
No stock required
Any trim, any market, any colour available to show the moment a buyer asks — without a transporter.
Finish that survives daylight
Paint flake, chrome, glass and stitching rendered to hold up next to the real car parked outside.
Ends as a qualified lead
The build, the price and the buyer's contact land in CRM with the visual context the salesperson needs.
Buyers don't want more options. They want theirs.
Preference-aware AI
Learns taste in the session and surfaces the configuration the buyer was going to land on anyway.
Immersive AR at true scale
Walk around it in the showroom, the driveway or the living room, on any modern phone.
Photoreal materials
Paint flake, chrome, fabric and stitching rendered so the decision holds up in person.
Catalogue-accurate
Buildable combinations only, driven by your live option rules, pricing and market availability.
Dealer handoff
Configuration, price and contact details land in CRM as a qualified lead with visual context.
Beyond automotive
The same engine drives guided configuration for furniture, equipment, retail spaces and event builds.
- Devices
- ARKit and ARCore phones and tablets; large-format showroom displays for walk-up use.
- Assets
- Built from your existing CAD or DCC models, optimised for real-time AR without losing finish fidelity.
- Rules engine
- Live option, package and market-availability constraints so nothing unbuildable is shown.
- Integrations
- Vehicle catalogue and pricing APIs, dealer inventory, CRM and lead routing.
- Branding
- Fully white-labelled to OEM or dealer-group identity, per market.
- Launch
- Six to ten weeks for a first model line, faster for each line after.
Automotive showrooms and OEM campaigns · dealer events and auto shows · immersive retail and flagship stores · furniture and high-configuration goods · brand activations in entertainment and live events.
Does it replace our existing web configurator?
It can, but most start with Anima as the in-person and high-intent layer while the web configurator keeps serving browse traffic.
Where does the preference model get its data?
From in-session behaviour only by default. Nothing personal is required to make the first recommendation useful.
Can buyers still override the recommendation?
Always. Anima proposes; every option remains reachable, just no longer in the buyer's face from step one.
We're not automotive. Does it still fit?
Yes — the engine is a configuration and AR reveal system. Automotive is where it grew up, not where it stops.
Bring Anima to your showroom.
Give us one model line and your option rules. We'll put it in the room with you.
Book Your Demo →